Originally known as Assistly, we joined the Salesforce's family in 2011. We automatically integrate with Salesforce, and can scale with you no matter how big you grow.

Our awesome customers include Yelp, Asana, Disqus, Square, iHeartRadio, Munchery, and One Kings Lane. And thousands of other fast-moving, innovative companies.

Our leaders

Leyla Seka

SVP and GM

Leyla is the Senior Vice President and General Manager of In her more than six years at Salesforce, Leyla has held a variety of leadership positions across product management, product marketing and business operations helping to build a scalable infrastructure to support the company's business.

In her previous role, Leyla was responsible for building and growing the Salesforce AppExchange and its robust and innovative partner ecosystem of startups and ISVs building and selling the next-generation of enterprise apps. Prior to Salesforce, Leyla worked in product management and marketing organizations at Primavera Systems, Evolve Software, Vivant and Eutron SPA. Leyla also spent 2 years as a Peace Corps officer in Mali West Africa.

Paul Vaccaro

VP, Worldwide Sales

Paul has 15+ years experience working in successful sales teams, and now oversees all worldwide customer acquisition and business development efforts for He's worked at Salesforce for almost a decade, most recently managing several mid-market sales teams. Prior to joining Salesforce he worked in field sales at ExactTarget, noHold, and Maxim Group.

Paul has a degree in Business Administration from California State University at Sacramento. He grew up tossing pizza dough at his family's Italian restaurant. He's also an avid soccer player and coaches his children's teams.

Marie Rosecrans

VP, Customer Experience

Marie runs professional services, support, sales enablement and program management at Before joining Salesforce in 2008, Marie held support, professional service, product marketing, and program management positions at Oracle, Peoplesoft, Evolve, and Primavera. She has a BS in Political Science from Santa Clara University.

Known as the "team mom," Marie's responsible for making sure our customers and internal teams have all of the tools and resources they need to succeed — even orange slices and gatorades to keep them energized. She has two children of her own and in her free time she's an active volunteer for the San Carlos Educational Foundation and competes in obstacle course races like Tough Mudder.

Scott Beechuk


Scott currently serves as Vice President of Product Management and Engineering for He believes that amazing customer experiences begin and end with service and is passionate about creating the products that help enable them. Most recently within Salesforce's Service Cloud organization, he drove key initiatives including Salesforce1's Publisher Actions and the revolutionary, patented Case Feed.

Before joining Salesforce, Scott cut his entrepreneurial teeth building several consumer and enterprise software companies including a multi-brand e-commerce service with an integrated multi-channel customer service platform. In his (not-so) secret life, Scott has composed and produced a range of music for the likes of Oliver Stone, Disney, and Interscope. He graduated with a BA from the University of Michigan's School of Electrical Engineering and Computer Science.

Katy Dormer


Katy leads's marketing organization and is responsible for driving market leadership, awareness, demand generation, strategic events and communications. She's worked at Salesforce since 2006, managing corporate and product communications, as well as leading PR and communications in APAC.

Previous to Salesforce, Katy held communication positions at Sony PlayStation and Text 100. She holds a B.A. in Communications from Santa Clara University.

Katy is a movie buff, with a particular affection for The Godfather. She believes there's a lot to learn about how to treat - and not treat - your customers from mafia movies.