Good design matters. People like visually appealing things. Young companies like Well Crafted and Nest are paying attention to this and building great design into every decision they make, from software selection to Website colors. Good design is good branding.
The growth of mobile-friendly applications continues to exceed all predictions. In fact, mobile is growing so fast that it’s leaving the predictions in the dust. Consider the growth of mobile as a consideration of every business strategy and goal.
Marc (Benioff) and Mark (Zuckerberg) are onto something with their ideas about The Social Enterprise. We’re social animals. In a short while, it won’t be called “social business,” it will just be “business.”
When lightning strikes, you have to be ready to scale. The tool you choose for customer service is one of the most important decisions you will make. Keep these tips in mind:
When you add a social channel to your customer service, like Bonobos did, be prepared for the increase in engagement and be prepared for the increases in revenue that come along with that engagement. Don’t be afraid to meet your customers and talk to them. Use a system that will let you add channels as you need them — get your toe in the water, then keep going.
Simplicity is a huge asset. Your customer service support system should make it easy for people to do what they want to do when they engage with your brand. They will reward you.
Mobile is essential for your customer service employees. They are likely to be digital natives who are happy to have a helpdesk in their pocket. At home on technologies, they will be helpful and prepared to offer service to your customers when they aren’t at their desks.
Customer service software should be affordable, not a budget buster—cloud-based software is a new kind of democracy, and a game changer. Look for a company that aims to help your whole company support customers.
If you read, you understand the magnificent power of community. Find software for your customer service that augments your ability to interact with and benefit from the expertise of your community through a well-stocked, well-designed, and well-maintained Help Center. Your customers will be a workforce on your behalf.
If you put your customer at the center of your company, find a software helpdesk that shares that philosophy and that passion.
It’s a startup world! According to Instagram co-founders Kevin Systrom and Mike Krieger, it’s a great time to actually dive in. They should know! It’s easier than ever to make things happen no matter where you are on the globe.
Alyson is the content strategist at Nimble.com, moving to her new role after two years on the Marketing Team at Desk.com (and Assistly). She spent many years writing and editing at her own company, A Woman of Letters...
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