Alyson Stone

Alyson Stone

Alyson is the content strategist at Nimble.com, moving to her new role after two years on the Marketing Team at Desk.com (and Assistly). She spent many years writing and editing at her own company, A Woman of Letters. An active volunteer in her small Massachusetts town, she serves as a Library Trustee and has spearheaded municipal building and renovation projects.When she has time, she tells personal stories on her blog, http://www.pilgrimssoul.blogspot.com/

http://www.pilgrimssoul.blogspot.com/


10 Things You Can Learn from Guy Kawasaki on the Customer Experience

Follow his 10 ways to get your customer experience right: 1. Customer Experience starts at the top 2. Put the customer in control 3. Take responsibility for your shortcomings 4. Don’t point the finger 5. Don’t finger the pointer 6. Don’t be paranoid 7. Hire the right kind of people 8. Under promise and over… Read more »


Branding Tips: How to Decide on a Tagline

A tagline is a phrase that captures the mission, promise, and brand of your company. According to Copyblogger, it can be addressed in a three-step process, as explained in their article How to Create a Rock Solid Tagline that Really Works. The three things a slogan should convey are: mission, promise, and branding.


Workforce Skills of the Future: #1 – Time Management & Triage

As the workforce continues to evolve in order to deliver world-class customer service and support to the social customer, it will be important to have 21st century skills to meet the expectations and match the pace of demand. This is the first in a series of articles about the traits and techniques that will help organizations hire and train the employees best suited for customer service and support


Desk.com: What We Did This Summer!

We’ve Launched Three Four New Desk.com Initiatives This Summer! It’s very satisfying to look back over our summer activities and see that a lot of our time went into something so productive — keeping in close touch with our customers. The programs have been so well-received, and it’s giving our team a boost as we… Read more »


5 Good Blogs for Startups

Startups need the wisdom from good blogs to get them off on the right foot. It’s hard to find just the right ones to recommend, as there are many good blogs about the startup life with all its challenges and whirlwinds. In fact, there are so many good blogs, it’s just not possible to choose… Read more »



Utz Brands and Desk.com: As Good Together as Chips and Dip

“A company like ours, with the customer at the center of everything, Desk.com fit right in with our thinking,” says Chuck Tillis, VP of Utz Brands. “We just don’t want a dissatisfied customer, and we want to respond to inquiries quickly.”


5 Things You Can Do to Build Barrier-Free Online Customer Service

Your customers don’t always know what’s best for them (as Henry Ford said “If I had asked people what they wanted, they would have said faster horses.”) but they do know how to leave your brand behind if they can’t find the smooth interaction they need when they are ready to do business.


5 Trending Issues for Small Business

Good design matters. People like visually appealing things. Young companies like Well Crafted and Nest are paying attention to this and building great design into every decision they make, from software selection to Website colors. Good design is good branding. The growth of mobile-friendly applications continues to exceed all predictions. In fact, mobile is growing… Read more »