Social Influence: How Safe is Your Business From a Social Shakedown?
On the morning of January 3rd 2012, Volkswagen updated its Facebook page.
Your social influence can make or break your brand’s reputation. See how Volkswagen and Domino’s Pizza events illustrate this cautionary tale.
But that’s when things went downhill…
One by one, angry comments started trickling in.
They had nothing to do with the company’s question or social media activitiy.
They were upset about something else entirely.
So Volkswagen tried taking down comments and deleting angry posts.
But then it spun out of control. Continue reading
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