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Brian Makas

Brian Makas is the Director of Marketing Technology & Business Intelligence at ThomasNet. His goal is to identify where technology can be strategically applied to solve day to day problems as well as drive the business forward.

Creating A Support Center That Will Delight Your Customers

What’s the first thing that comes to mind when you’re forced to use a company’s FAQ or self-service site before you can talk to an actual human being? Is it inconvenient, inaccurate, impersonal, annoying or maybe even complete waste of time? That could be because self-service options are often… Read more

The Real Connection of Social Media and Ecommerce

Why should I trust you? No matter what business you’re in, that will always be the first question your prospects will ask.  In the brick and mortar world, there are a number of things people ask themselves to answer that question: Am I the only one in the store? Is the store poorly maintained? Are… Read more

Social Media Etiquette: Good Behavior Has Its Benefits

When Judith Martin first started her Miss Manners advice column in the 1970s, there was no such thing as blogs, forums or social media. So, when Judith made statements like: “You can deny all you want that there is etiquette, and a lot of people do in everyday life. But if you behave in a way that… Read more

How to Get Customer Reviews

Let’s face it, the idea of sitting down to write down customer reviews, even for products we’d recommend to our friends in a heartbeat, sounds almost as exciting as getting a root canal.  What do I say, how do I start, why does it matter … you know what … I’m just too busy. For that matter, asking… Read more

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