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Posts Categorized:Customer Experience

Five tips for making the most of your customer insights

With so many ways to leverage data, it is no surprise that organizations – and especially startups and small businesses – can become overwhelmed with making sense of it. Your customers are truly your single source of truth. They contain a wealth of information in helping you increase support efficiency and building a scalable business… Read more »

Creating Your Competitive Advantage

This post was originally published on University Alliance. What’s your company’s competitive advantage over everyone else? Your immediate answer may be along the lines of “we’re better,” “our products are higher quality” or “our price is less.” But bland, broad statements won’t explain a competitive advantage, even if they are all true. Your answer needs… Read more »

Three reasons why the customer is not always right

It was Friday afternoon and I could hear my service rep struggling with a customer over the phone. Finally, the unavoidable occurred: our “problem” client was unsatisfied and wanted to speak with the owner – again. He was unhappy about the production time of his custom displays and didn’t understand why he needed to approve… Read more »

Eight customer service trends for startups and SMBs

Startups and SMBs face tough competition – from more reputable companies, to the startup that just invaded their space and is gaining traction, to the company that just pivoted and is now fighting for market share. With so many solutions on the market, and more being developed each day, it is essential that startups and… Read more »

Eight surprising small-business trends

This post was originally published on the Salesforce blog. If you’ve ever been led or worked for a startup or small business, you probably won’t be surprised to learn that most small-business principals expect their companies to grow this year. This may seem obvious; you don’t exactly start a business expecting to fail. But entrepreneurs… Read more »

Four ways to bake support into your experience

Imagine this: You’re having trouble with an app, but to get help you have to close what you are doing, open your email, send a message, and then wait for someone to get back to you. If you’re like most people, you don’t like to go to a separate site or experience when you need… Read more »

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