On the surface, customer service is just that—policies, procedures, and business features that help customers get their questions answered, concerns addressed, and improve their experience with your company. It’s primarily a retention strategy, making customers more likely to stick around and buy more from you. But what if it was also a customer acquisition strategy,… Read more »
In the past, shoppers based their buying decisions on marketing information from manufacturers or recommendations from friends, but today’s purchase decisions are driven by customer reviews. Manufacturer websites, retailer websites, and third-party e-commerce sites are homes to many of these reviews, boasting neatly consolidated and organized lists. Social media also serves as a convenient platform… Read more »
In today’s hyper-connected world, where one bad review can be magnified across the social web, customer experience is more important than ever. Customer perception is influenced by every interaction with your company driving business outcomes that can make or break your business. Ian Jacobs, Senior Analyst at Forrester Research, joined us for a webinar to… Read more »
Fast, personal service across every channel? Today’s customers expect it, but most SMBs aren’t equipped to meet those lofty expectations. Never fear – Change is here! Today Salesforce announced an exciting new integration between Desk.com and SalesforceIQ that delivers smarter customer service and sales for SMBs. Now service and sales teams can use data science… Read more »
Your brand is a reflection of your company identity – while its core remains the same, its mood shifts with every season to accommodate people’s changing needs: from swimsuits to backpacks to umbrellas to Easter eggs, and back again. But as retail businesses know well, the holiday season calls for a lengthier and more invested… Read more »
Marketing has come a long way since the Don Draper days of three-martini “business” lunches and spending budgets without a clear picture of the return on investment. But let’s flash-forward to today’s reality, where data is the bread-and-butter of any modern marketing department. We want those numbers; we *need* those numbers. You’d have to design… Read more »
Good customer service is more important than many businesses realize. In fact, 82% of people say they’ve stopped doing business with a company because of poor customer service. What’s worse is that 39% of those lost customers will avoid you for two years or more after that experience. As you can see, customer adoption and… Read more »
You can build and sell the most revolutionary products all you want, but they won’t be worth much unless you can back them up with stellar customer service. Customer service is the frontline to your company; it’s the team that works to keep customers coming back. And because your customers and their demands are always… Read more »
Ever ask someone what the most valuable asset of a company is? Most people would probably name employees, customers, or product — all of which are valid answers — but the most valuable asset a company has is its data. Without data, how do you know who to hire? How do you know where to… Read more »
Managing client problems is increasingly a high-priority responsibility, and B2B companies are worse at it on average than B2C companies, according to a new Gallup Research study. Customer engagement and retention must be handled on a case-by-case basis in the B2B space, but it is still entirely possible to have a high problem-resolution rate if the right… Read more »
Start your free trial now.
14 days free. No credit card required.