If you’re a consumer of anything, you’ve heard this phrase before, but how often has it rung true for you? Truth be told, it’s impossible for service reps to take every piece of feedback from customers and incorporate into their business model. For that reason, businesses need to stop making the claim “the customer is… Read more »
When you’re about to launch your first startup, you probably have a hundred questions going through your mind at any given time. How much money do I need? Whom should I hire? Where can I find investors? How much equity should I give away? Most entrepreneurs find the answers in the process, but there are… Read more »
Planning to venture into the international world of business but don’t know where to set up shop? Thanks to advances in modern technology, the world of business has expanded to more than just your home turf. Now businesses can collaborate and trade across continents with ease, which can help any small business become international easily. A new… Read more »
When you’re starting a new company and trying to get a product out the door, worrying about your organizational culture might seem frivolous. Do you really have time for touchie-feelie morale activities when you’re trying to raise enough money to make payroll? But as your company grows beyond 50 employees, founders will have less direct… Read more »
Although this Fortune article is 16 years old, it’s main message still holds true. The article focused on the one thing that leads to failure on the part of a CEO and it’s not their vision or intelligence. The reason is a lack of strategic direction that impacts that fabric of leadership. As the article states, “Yes, strategy… Read more »
You started a company. You built a product. You shipped it to customers. Now the fun really begins! You’ll need to deal with complaints. Shipping issues. Lost messages. And maybe a bug or two. So, this next suggestion might seem like just another hassle for your small business, but: If you put customers first in… Read more »
Walt Disney once said, “If you dream it, you can do it.” And we agree! That’s why we’re proud to bring you this year’s new Startup Summit, a powerful event to help startups build, grow, and give back. This event just for startups is two days packed with education and inspiration, featuring breakthrough speakers, must-have… Read more »
No matter the size of the organization, Online Reputation Management (ORM) is increasingly necessary for executives who represent companies. Effective ORM strategies help small businesses mitigate reputational risk which Deloitte currently rates as the number one strategic risk. For both companies and individuals, maintaining a positive image online is more important than ever before. Everyone… Read more »
This post was originally published on University Alliance. What’s your company’s competitive advantage over everyone else? Your immediate answer may be along the lines of “we’re better,” “our products are higher quality” or “our price is less.” But bland, broad statements won’t explain a competitive advantage, even if they are all true. Your answer needs… Read more »
This post was originally published on the Salesforce blog. If you’ve ever been led or worked for a startup or small business, you probably won’t be surprised to learn that most small-business principals expect their companies to grow this year. This may seem obvious; you don’t exactly start a business expecting to fail. But entrepreneurs… Read more »
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