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Posts Categorized:Thought Leadership

How to bring strategy into your leadership methodology

Although this Fortune article is 16 years old, it’s main message still holds true. The article focused on the one thing that leads to failure on the part of a CEO and it’s not their vision or intelligence. The reason is a lack of strategic direction that impacts that fabric of leadership. As the article states, “Yes, strategy… Read more »

Be a part of the first-ever Startup Summit at Dreamforce

Walt Disney once said, “If you dream it, you can do it.” And we agree! That’s why we’re proud to bring you this year’s new Startup Summit, a powerful event to help startups build, grow, and give back. This event just for startups is two days packed with education and inspiration, featuring breakthrough speakers, must-have… Read more »

ORM Strategies for Small Business Executives

No matter the size of the organization, Online Reputation Management (ORM) is increasingly necessary for executives who represent companies. Effective ORM strategies help small businesses mitigate reputational risk which Deloitte currently rates as the number one strategic risk. For both companies and individuals, maintaining a positive image online is more important than ever before. Everyone… Read more »

Creating Your Competitive Advantage

This post was originally published on University Alliance. What’s your company’s competitive advantage over everyone else? Your immediate answer may be along the lines of “we’re better,” “our products are higher quality” or “our price is less.” But bland, broad statements won’t explain a competitive advantage, even if they are all true. Your answer needs… Read more »

Eight surprising small-business trends

This post was originally published on the Salesforce blog. If you’ve ever been led or worked for a startup or small business, you probably won’t be surprised to learn that most small-business principals expect their companies to grow this year. This may seem obvious; you don’t exactly start a business expecting to fail. But entrepreneurs… Read more »

Millennials: Why customer service will never be the same

While a recent study focuses on how consumers interact with brands, the results also hold lessons for IT in how to tailor internal tech support services to best meet the expectations of a multigenerational workforce. Millennials — and to a lesser extent, older generations — are changing how they want to interact with customer service,… Read more »

Crossing the generational divide: Providing customer service for today’s consumers (infographic)

Our new survey explores how different generations perceive and prefer to interact with your company’s customer service. And more importantly, we share how fast-growing companies can apply these insights to their support strategy. But even better news is that we’ve created an infographic highlighting the most important things you need to remember when supporting Millennials,… Read more »

Customer service is everyone’s job

“The customer is always right,” is thought to have been said by Marshall Field, a Chicago retailer, more than a hundred years ago. Alot has changed about the ways that companies interact with customers over the past hundred years, but making them a priority is just as important. If you want to make every customer… Read more »

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