Posts Categorized: Small Business

How to Reach Inbox Zero for Life

Editor’s Note: The concept of Inbox Zero has been around for awhile, but now it’s no longer some  ”Herculean Achievement.” Keith Rarick, a programmer at Heroku, shares some tips on how not only to get to Inbox Zero, but stay there. DO THIS Use the Gmail web UI with shortcut keys. Mute. Heavily. The m shortcut key is… Read more »


Running a Small Business From a Smartphone

With apps such as Instagram, Shazam, Google Maps, WhatsApp, and Pocket, mobile applications have changed consumer behavior by simplifying tasks, providing near-instant information, and has pushed the boundaries of sharing. Instep with consumer-facing apps, the small businesses landscape has also changed. Now, running a small business from a smartphone is no longer a stretch, but… Read more »




[VIDEO] How “Over Servicing” Your Customer Can Be Your Competitive Advantage

Good customer support often starts with a commitment from the top. In this video, blogger and analyst Brent Leary talks with Desk.com customer John Pepper,  co-founder of fast-growing company, Boloco. Boloco is internationalizing the concept of the burrito, with stores opening throughout the Northeast United States. In the incredibly  competitive  fast food landscape, Boloco has… Read more »


How Your Small Business Can Get More Customer Service Reviews

One of the best ways your small business can show up better in the search engines is by getting more online reviews.You might have known that. Sounds pretty basic – if you get more people rating your business, it means more people are looking at your stuff, which means you’re more relevant in your business category, which means you’re more relevant to the search engines. Are you with me so far? If you agree it’s important to get more reviews, do you know how can your small business do this?


Branding Tips: How to Decide on a Tagline

A tagline is a phrase that captures the mission, promise, and brand of your company. According to Copyblogger, it can be addressed in a three-step process, as explained in their article How to Create a Rock Solid Tagline that Really Works. The three things a slogan should convey are: mission, promise, and branding.


5 Trending Issues for Small Business

Good design matters. People like visually appealing things. Young companies like Well Crafted and Nest are paying attention to this and building great design into every decision they make, from software selection to Website colors. Good design is good branding. The growth of mobile-friendly applications continues to exceed all predictions. In fact, mobile is growing… Read more »


Social Media Blogs: Six Favorite Personalities

Social media blogs follow me around all day. It’s social media blogs morning, noon, and (last call!) social media blogs at night as I look for information and new ideas to share with Desk.com users.


For Small Business Week: Practical Tips for Transforming into a Social Enterprise

Businesses of all sizes are facing massive demand for customer service. Customers are appearing everywhere, on all the channels. They’re talking to you and about you everywhere, and they expect answers quickly and on the channels they like. But the good news is that it’s now an affordable prospect for SMBs to address the opportunities that come from being a social enterprise. Affordable, cloud-based, on-demand tools are available and plentiful. It’s never been easier to meet or exceed the abilities of on-premise software at much higher pricepoints.