It’s no secret that customer expectations are growing every day. Not only do people’s needs have to be met in terms of standard customer service (i.e. availability, on-time delivery, and quality of products), but user experience has also become a major part of the ecommerce conversation. Though the term user experience is thrown around quite… Read more »
Social media is an important part of marketing for any growing business. For small businesses, it can be an effective way to get the word out without blowing a your small marketing budget. Since anyone can set up a social media account, it can be tempting to jump in right away without getting to know… Read more »
No matter the size of the organization, Online Reputation Management (ORM) is increasingly necessary for executives who represent companies. Effective ORM strategies help small businesses mitigate reputational risk which Deloitte currently rates as the number one strategic risk. For both companies and individuals, maintaining a positive image online is more important than ever before. Everyone… Read more »
Social customer service is a capability that companies realize needs to be part of their customer service strategy. In the press there are stories of great service delivered through social channels, as well as horror stories of companies that have made serious mistakes in those channels. This article looks at social customer service that was… Read more »
Social networks provide an awesome opportunity for you to help customers faster if you use them correctly. With only 140 characters in a tweet, you need to write concise messages and get right to the point. It’s also a great opportunity for you to connect with customers by using a friendlier, funner style. But you… Read more »
Social Media has grown to be an integral part of our personal lives in this digital age. Many of us ‘Like’ or ‘Follow’ our favorite schools, churches, service providers, brands, stores, and even celebrities. As a small- to-medium-sized business, you may consider going social for marketing purposes, but have you considered taking to social media… Read more »
We’ve entered the age of the social customer. Today’s customers have a lot of power, and their voices are amplified on Facebook, Twitter, LinkedIn, and other social channels. Not only do they research brands online, but they’re vocal about sharing their opinions. In case you’re still not convinced that you need to make social a… Read more »
Do you need more than one social account? What’s the best way to train support agents on social? How do you integrate Facebook with your other channels? What if someone asks a technical question on Twitter? How should you handle haters? Our new e-book has the answers to these questions, and more. Most companies… Read more »
Social media has quickly grown to become an essential part of modern business, but many people view it one-dimensionally for its marketing benefits. However, at its core, social media is about communication, and that makes it a perfect fit for your customer service strategy. If you aren’t already using social media as an integral medium… Read more »
Ten years ago, social media was reserved for college students tucked away in their dorm rooms. Today though, nearly 80% of internet users are consistently active on social media networks. Not only is social media a powerful tool to connect with friends and family, it can also transform your small business into a medium one… Read more »
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