Consumer engagement can bring your quality of customer service to the next level. Recently our partner, SnapEngage, sent us cupcakes (and a big cupcake cake). What was the reason? A random act of kindness. What was the result? We were wowed. In fact, we were wowed so much that we have started doing consumer engagement ourselves. Here’s our congratulations to Instagram for their amazing news about becoming part of Facebook …
“Don’t plan to be viral. Plan to be awesome.” Three authors and thought leaders on social business—Gary Vaynerchuk (Thank You Economy), Guy Kawasaki (Enchantment), and Russell Simmons (Do You)—agree that the companies and brands that will thrive now and into the future are those that find ways to engage with their customers.
SnapEngage’s cupcake delivery is the perfect illustration. They did this very simple thing, and we are talking about it in our blog and paying it forward in our business. What is the equivalent for your business? What simple thing can you do to wow your customers?
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