Category Archives: Customer Experience

Everything Has Changed Except Human Nature

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Seriously, think back to the last time someone did something nice for you, and not in the opening the door for you sense, but someone who went out of their way for you. How did it make you feel afterward? Grateful, hopefully. Business is no different. Business doesn’t just happen in the development process of a product or service, it happens in the small personal interactions that allow us to show each other who we are and what we believe in – the honest moments that build trust and loyalty. Continue reading

Alex Bard Shares How Assistly Went from Startup to Acquisition

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Most entrepreneurs think big. Take an idea. Turn it into a company. Shepherd it to success. In this podcast by Lendio we hear Alex Bard’s path to success, culminating in acquisition by salesforce.com. The title is Entrepreneur Addiction #14 — Building a Company to Sell with Assistly CEO Alex Bard. Continue reading

Netflix: Is There a Verdict?

For nearly 15 years, Netflix has completely outclassed every one of its competitors. Better product. Better pricing. Better service.

Now we are watching them become the poster brand for customer ire. A decade of brand equity and customer love has evaporated in 90 days. Could there be any more relevant illustration of the power and position of today’s customer? Continue reading

Guy Winch on Responding to Customer Complaints on Social Media

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Social media is changing how customers communicate with companies and consequently, how companies communicate (or fail to) with their customers. Perhaps the fastest growing category of communications via social media is one companies can ill afford to ignore—complaints. Today, an increasing number of customers are avoiding traditional customer service channels in favor of Tweeting and posting their complaints online. Further, these legions of customers are not just venting their complaints, they expect companies to respond. Continue reading