Desk

For small to medium businesses (SMBs), performing sales and marketing while providing attentive customer service often means stretching a narrow, if not nonexistent, budget to its limits. More recently, social media has proved to be a valuable – and affordable – tool to improve customer relations when used intelligently. More customers can be engaged more directly, instantly, and personally through Web social platforms than has ever been possible using older forms of media. But putting the power of social media to work requires internal changes to the companies staffing and skill sets. The company itself may need to undergo cultural shifts to adapt to new scales of customer interaction and technical adaptation, and remain agile as the web continues to change. In this webinar, our moderator and panelists will discuss:

• Effective practices for sales and marketing for the social SMB
• How to build collaborative internal teams and best social media practices
• Customer service realities in today’s online social environment
• Forming a social media strategy in a marketplace of shifting social platforms and features.

About the Panel:

Matt Trifiro is the SVP of Marketing at Desk.com, a salesforce.com company. Desk.com is the new social help desk for small and medium businesses, making it easy for teams and whole companies to provide customer support in the social era, seamlessly combining traditional and social channels.

 

Laurie McCabe brings more than 20 years of experience in the IT industry to her current role at SMB Group. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, software-as-service (SaaS), collaboration, business solutions, social networking and managed services.

 

Jason Stoddard is the Chief Evangelist and Community Lead for Firefly LED Lighting, Inc., consultant, and cross-media lead generation specialist. He is also the Founder and Principal of Stagira, Inc. The entrepreneur’s entrepreneur, Jason is frequently called-on to catalyze revenue and create business opportunities for partners and clients by bridging service and product to new market.

Lauren Simonds, moderatorLauren Simonds is the Managing Editor of SmallBusinessComputing.com and Ecommerce-guide.com. Lauren is a long time journalist covering the small business market. As Managing Editor of SmallBusinessComputing.com she serves mainstream small business owners, bringing them technology insights for more than a decade. Follow her on Twitter: @laurensimonds

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