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The TV show “Arrested Development” has a lot to say about audience engagement and can be a great social media 101 for your business. Whether the Bluth Family is making cornballs or having a fire sale, they always know how to make an impression. Here are seven Bluth-approved social media lessons to improve your online presence.

Have a Killer Campaign: Research can be a great way to gain insight on what’s important to your customers, what’s influencing their decisions, and how they feel about your competitors. The more time you invest in research like George Michael did in the following clip, the more you’ll know which content resonates best with your audience.

Everyone Should Be Blogging: All businesses need a social media strategy to get, keep and build your customer base. Video blogs can be a significant driver for businesses. As Bob Loblaw’s law blog tested, it was well targeted and an engaging marketing piece that had huge viral appeal.

Build Brand Awareness: Figure out what your brand persona or voice is and start engaging with your audience. When you share your expertise, it will enhance your reputation and build credibility. If you create a persona that is “all that anyone ever talks about,” it will set your brand apart from its competitors and keep your brand top of mind.

Be Engaging: Social media is about having a dialogue. That being said, respond to people talking about your brand. Be authentic, genuine and real. When you show your customers some love (and maybe a little bit of magic), the more likely they’ll perceive you as an approachable and personable brand.

Always Leave a Note: Be truthful and honest, even when it’s difficult or inconvenient. When you’re don’t listen to your customers, your product or service can be perceived as unreliable. But by keeping your customers informed at all times (even if you have to leave a note), you’ll earn their trust and commitment to your company.

Be Seen and Heard: You never get a second chance to make a good first impression. So if you want your business to stay memorable, maintain an active online presence and make sure not to hide from public view (Buster managed to do it for three years!).

Measure Your Influence: Now that you’ve gained a follower base, how do you measure your value? The best way to understand your online influence is by selecting the right tools, asking questions, and conducting surveys. Social media is great for receiving feedback quickly so you’ll know if your social media strategy is working on if it’s not.

In today’s world of technology, especially when it comes to communications, you have very little time to make a statement. Social media gives you an opportunity to be conversational which can build trust with your customers. And if you create a persona that is strong and on point, there will be “always money in the banana stand.”

Also, it doesn’t hurt to have the right tools to amplify manage your social media. Take a look at a social help desk software. It could make a big difference!

Share with us: what’s your favorite Arrested Development clip and why?