Desk.com has recently released our latest eBook: The Ultimate Guide: Evolving from a Shared Email Inbox to a Social Help Desk. Our team spent months gathering data and learning points about the problems with using a free email inbox service such as Gmail for customer support. Check out this blog post below, then download the entire… Read more »
Posts Tagged: Customer
In an age where the social customer has risen to new heights, customer support teams have been required to adjust to meet the needs of their customer base more than ever. For Desk.com, our team strives to provide what we like to call: “Customer WOW” The real Customer WOW happens when you combine empathy and… Read more »
Proving loyalty is not rocket science—it’s common sense
If we want to improve the relationship between the customer and the company, we need to do all we can do to remove obstacles and offer greater value to smooth the way for repurchase. Preference drives repurchase, so an exchange of ideas about what the customer wants, about how they define value, would be a good first step. A conversation is the logical way to proceed, right?
Stay the course, focus on customer-centric processes, and remember that one bird in the hand (one earned and retained customer) is better than two in the bush (two social customers).
There’s a small town newspaper that has a readership of OVER 100% of the town’s population because the editor focuses most of his attention on publishing names. Names of the residents, names of their children, names of their schools—names. It’s human nature, everybody likes to see their name in print, however briefly. And if not their name, the name of other people they know. You can’t go wrong by promoting by name.
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