Learn customer support strategies from our customers, partners, and expert bloggers.

Sukhjit Ghag

Sukhjit is the go-to person for social media, video and events at and is one of the newer member of the team (April 2012). As part of her job, she buys a lot of pizza and is the keeper of (Yes, you should apply for a grant) Sukhjit comes to Desk from Sony Electronics where she was the in-house video blogger, social media evangelist and a community manager. Follow her on Twitter, @sukhjit or check out her video blog at

How to connect your social channels to

More than ever, your customers are following the brands they love and are talking about the things they like and hate on Facebook and Twitter. Maybe your company’s social media strategy includes proactive marketing campaigns to spark conversations, but how are you dealing with conversations gone… Read more

Customer Spotlight: Photojojo

When Laurel Sittig joined photography site, the company was tiny. At that point, founder Amit Gupta and his mom had been manning support requests for the online store and community. Laurel, a fan of the site, got her dream job with the company as a blog contributor and photographer. Read more

TripADeal’s Fantastic Voyage with

If you’re dreaming about your next adventure or vacation, you’re not alone. Norm Black went one better — took his dreams of travel and passion for adventure and turned it into a successful business, TripADeal. The website is known for offering unique experiences at great prices and it’s found a… Read more

Customer Service: Front and Center for SpringAhead

The SpringAhead office in San Francisco is a standard startup office — big open room, people building and coding, a skateboard shelf near the door and a huge monitor displaying the status of customer cases in the center of the room. Wait, what? Customer support stats aren’t typical startup decor —… Read more

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