Just how important is customer experience to the success of your business and brand? Analyst firm Gartner reports that 89% of companies now expect to compete mostly on the basis of experience (versus 36% four years ago), so we’d say it’s pretty vital.
But what is customer experience, exactly, and how do you get it? It’s not just how well your product works, whether or not prospects like your ad campaign, or if your support agent was polite. It’s the way you engage with customers and the cumulation of every interaction they have with your company. Truly, customer experience has become the single most important differentiator of successful businesses — both large and small.
An amazing customer experience helps you:
- Build a loyal customer base
- Sell more to your customers
- Gain positive word of mouth
- Outflank your competition
It’s time to start thinking about how you can use it to drive your own business today. Download our new e-book “The small business guide to customer experience” to see five key ways even the smallest of businesses can create an amazing customer experience.