Learn customer support strategies from our customers, partners, and expert bloggers.


The Star Wars way to awaken a startup dream team

Star Wars for Startups Teams Infographics

Check out our new infographic to see for yourself

Imagine a galaxy not so long ago or so far away. To survive your startup needs an amazing crew of team members, and you need to identify and hire the best people for each role. Learn how to awaken the Force within and conquer the Dark Side — or maybe just the competition.

Founder/CEO: Luke Skywalker

Your leader needs vision, courage… and a lot of luck. Luke Skywalker will risk everything for his friends, but as a Jedi knight, he also knows the power of listening to the force and having the trust of his team. Your CEO needs to make the big decisions and drive company direction — and have the guts to fight every day as if it were their last lightsaber battle.

Engineering Team: R2-D2

R2-D2 is resourceful, spunky, and able to fulfill various specialized and technical tasks. This little droid regularly gets the team out of tricky situations by bringing unique skills and know-how to the table.  Your engineering team are the people you rely on to bring your product to market — and get you out of a jam from time to time.

Marketing: C-3PO

Like any good product marketer, C-3PO translates complicated and technical ideas to the not-so-technical. As a protocol droid adept in 6 million forms of communication, he's persuasive in sharing the value of an action or situation – like the time he talked our heroes into the Ewok tribe.

Sales: Han Solo

At a fast-paced and evolving startup, sales teams are more successful if they can quickly spot new opportunities along the way, and act on them without hesitation. Han Solo is the type of person you want as your sales lead – someone who moves fast, takes risks, and will not take no for an answer.

Service: Princess Leia

Princess Leia knows the value of bringing teams together to work toward the greater good, an essential quality in people that are in charge of the customer experience. Sometimes sales and service get off to a rocky start, but it's crucial that they learn to love each other, so each is stronger than if they worked alone.

Operations: Rey

A scavenger from the planet Jakku, Rey can squeeze value out of anything, including worthless looking scrap metal from a junked Starcruiser. She's a learning sponge, who sucks up knowledge and understanding every step of the way. And she's also a crackerjack pilot! Employees like Rey help your startup navigate tricky waters and keep your operations running smoothly.

Pinch-hitter: Finn

Serving first as a First Order stormtrooper, Finn (formerly known as FN-2187) broke the mold to join the Resistance. Your startup will benefit from having employees who can easily transition from one job to another, hit the ground running, and plug the gaps in your staffing as you grow.

Legal: Chewbacca

Just as the Millennium Falcon needed an expert mechanic to keep it running, startups need deep legal expertise to help manage contracts, patents, and partner relationships. As with Chewbacca, you probably can't understand most of what your lawyer says. But where would you be without them?

Mascot: BB8

Startups are like families, and every family has a special glue to hold it together. A mascot can give your office a symbol to rally around and help build morale. It doesn't have to be a live pet (like a firehouse dalmation), any kind of symbol from a stuffed animal to FOO will do. At we have purple plaster bust of a unicorn called "Wayne" that brings us inspriration.

Investors & VCs: Obi Wan Kenobi and Yoda

Every young Jedi needs a master to introduce them to the ways of the Force and teach them how to use it. Startup CEOs can benefit from an experienced guide, such as Obi Wan Kenobi. Also, an established mentor — like Yoda or your senior investors — can help you navigate the tricky waters and step into your destiny.  

Customers: Ewoks

No startup would be complete without customers, the citizens of the universe who will benefit from your products and services. Put them at the center of your business and let them be the gravitational pull that influences everything you do. Love each and every one of them, even if they aren't cute, furry critters like Wickett the Ewok.

Awaken the ultimate force

While Jedi knights and the Millennium Falcon exist in a galaxy far, far away, the characteristics and chemistry that make up a strong, dynamic team are universal. Sure, Kylo Ren and the First Order are fiction, but every startup has its own dark challenges to overcome. You must learn to leverage the strengths of your team members to awaken the ultimate startup crew.

Check out our new infographic to see for yourself

Get our latest e-book

Follow us on Twitter

Connect on Facebook

Watch us on YouTube

Get the latest