Today, fast-growing companies everywhere are trying figure out the right recipe for success when it comes to keeping their customers happy and loyal. But when your customer base spans different generations with different service expectations, rolling out the right support strategy to address all of their needs can be challenging. A new survey sponsored by Desk.com looks at how different generations of consumers — Boomers, Gen Xers, and Millennials — perceive and prefer to interact with customer service. Read the report to learn:
- Which channels are preferred by which generations
- Why speed is important and what expectations each generation has for each channel
- Ways to turn support interactions into opportunities
- How to apply these insights to your support strategy
Download "Crossing the Generational Divide" today and learn how to offer customer service that spans all the generations.
Get the report